Privacy Policy

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Privacy Policy

Last updated: April 2026

At We The Fighters (WTF) (“we”, “us”, “our”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, make a purchase, or interact with us.

1. Information We Collect

We may collect and process the following data:

a. Personal Information

Name

Email address

Phone number

Billing and shipping address

Payment details (processed securely via third-party providers)

b. Order Information

Products purchased

Order history

Delivery details

c. Technical Data

IP address

Browser type

Device information

Website usage data (via cookies)

2. How We Use Your Information

We use your data to:

Process and fulfil orders

Provide customer support

Send order confirmations and updates

Improve our website and services

Send marketing emails (only if you opt in)

Prevent fraud and ensure security

3. Sharing Your Information

We do not sell your personal data.

We may share your data with trusted third parties, including:

Payment processors (e.g. Stripe, PayPal)

Shipping providers (e.g. DHL, Royal Mail)

Website hosting platforms (e.g. Shopify, GoDaddy)

These providers only process your data as necessary to perform their services.

4. Cookies

Our website uses cookies to:

Improve user experience

Track website performance

Enable essential site functions

You can control or disable cookies through your browser settings.

5. Data Retention

We retain your personal data only as long as necessary to:

Fulfil orders

Meet legal and tax obligations

Resolve disputes

6. Your Rights (UK GDPR)

Under UK data protection law, you have the right to:

Access the personal data we hold about you

Request correction of inaccurate data

Request deletion of your data

Object to or restrict processing

Withdraw consent at any time

To exercise any of these rights, contact us at:

WTF.combatapparel@gmail.com

7. Data Security

We take appropriate security measures to protect your data, including:

Secure payment processing

SSL encryption

Restricted access to personal information

8. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.

10. Community & Athlete Content

We may share photos, videos, and competition results submitted by athletes or customers for promotional purposes. By submitting content or tagging us, you grant us permission to repost and use this content unless you request otherwise.

11. Contact Us

If you have any questions about this Privacy Policy or your data, please contact:

We The Fighters (WTF)

Email: WTF.combatapparel@gmail.com

Website: www.wtfcombatapparel.com⁠�